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Get more patients and beat your competitors with DeBuren Group - successful since 2008
Since 2008, we have helped dozens of hospitals, private clinics, and medical practices across three continents understand the specific needs of Western European patients.
Having trouble with medical tourism?
You need our services if:
- You lack experience with Western European patients in medical tourism
- You’ve invested in strategies that haven’t delivered the expected results
You struggle to understand how to satisfy Western European patients
Western European Medical Tourism specificities
Compared to other markets, Western Europe stands out with several key elements:
- Free Travel and Competition: Patients can travel freely and rarely need a visa, making other countries easy to reach and a big competition for you.
- Top-Tier Hospitals: Western Europe boasts some of the world’s best hospitals. Patients only look abroad if they can’t get treatment at home. Non-Western Europe destinations are always a second choice.
- Regional Differences: Northern Western European countries (e.g., UK, Switzerland, Germany, Sweden) have higher purchasing power than Southern ones.
- Cultural Variations: Different cultures within Western Europe mean that what works in one country might not in another.
- Non-Medical Reputation: Countries’ reputations and attractiveness are influenced by political, religious, and other non-medical factors.
- Limited Awareness: The high quality of healthcare in some non-Western Europe destinations is often unknown to Western European patients.
- Negative Perceptions: Western European physicians often portray treatments outside the region negatively and may refuse to handle complications from surgeries done abroad.
- Media Influence: Some media highlight horror stories to attract more attention.
Since 2008, we’ve successfully tackled these challenges with dozens of partners
Medical Tourism Seems Easy - Until You Try It!
Our expertise helps you tackle its common challenges.
Is Medical Quality Enough?
Top medical quality is a given in Western Europe, but it’s not enough to attract patients. While essential, it alone won’t make you stand out; It is however a must as patients won’t travel just for “almost the same quality.”
To succeed and stand out from competitors, you also need to:
- Understand Your Patients: Dive into their cultural backgrounds, fears, and expectations. Get into their skin!
- Adapt to Cultural Norms: For example, Swiss Germans value extreme punctuality, Dutch patients usually prefer direct communication, while British patients might expect diplomatic interactions.
- Focus on the Entire Experience: Medical tourism involves months of interactions in 2 (very) different countries. Don’t overlook non-medical aspects; securing every part of the process is crucial.
- Manage Complications: Effective complication management is often overlooked but essential.
- Develop a Competitive Pricing Strategy: Understand how different cultures view money, payment methods, and the importance of fixed pricing.
- Mitigate Legal Risks: Secure your operations and avoid common legal pitfalls
Why hire us?
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Unmatched Expertise in Attracting Western European Patients
- Dr. de Buren: Our CEO is a Swiss medical doctor with 33 years in medicine and 17 years in medical tourism.
- Global Perspective: Experience in 6 countries on 3 continents, we speak 6 languages.
- Proven Success: Thousands of Western European patients sent abroad for treatment.
- Trusted Advisor: Since 2008, dozens of hospitals, clinics, and medical practices have benefited from our guidance.
- Strategic Partnerships: Collaborations with health insurance companies.
- Empowerment Focus: We don’t just get you patients—we teach you how to attract them independently.
- Hands-On Validation: We also send our own patients to clinics that meet all our recommendations.
